Photo Gallery

Mercedes-Benz Fashion Week Swim

Thursday July 15, 2010

Photographer: James Cubby

Mercedes-Benz Fashion Week Swim (July 15-19) splashed into town inspiring a whirlwind of swimwear fashion shows and events other than the sanctioned events at The Raleigh Hotel. The week started with a fashion reception and fashion show at The Betsy Hotel with fashions from SEXXY POP by Pachi Lake & Richie Rich in B Bar of the Betsy Hotel. The Mercedes-Benz Fashion Week Swim kicked off the five-days of fashion shows with a Trina Turk show at The Raleigh Hotel. There were after-parties and fashion shows at all the hotels including the Gansevoort, the Setai, the Fontainebleau, and the W. Celebrities and fashionistas gathered daily around the pool of the Raleigh chatting and taking stock of the goodie bags that they had collected. Highlights of the week were the True Religion, Ed Hardy and Red Carter shows. Red Carter chose the Bass Museum of Art as the showcase for his fashions and used the museum and ramp as his runway. Before the show, models served cocktails and frozen yogurt. It was a week of fashion but mostly I remember the lines, crowds and gift bags. Now, it's off to the beach.